Reputation management and Google have become synonymous terms. Improving Google search results is usually one of the first stages in reputation management strategies. If your main strategy for enhancing your company's online reputation is to rely solely on Google, your success is at stake. While keeping an eye on your Google reputation is important, there are instances when it is inadequate.
What Are The Shortcomings In Google’s Online Reputation Management?
For you to effectively use the platform to enhance your reputation, you must understand Google's limitations in online reputation management. To boost your online reputation while working on Google search results, one can keep in mind following three crucial points:
- Oversimplified Reputation management by Google:
Google does have a reputation management help page, but it is over simplistic. There is little information available on handling a company's reputation, and any assistance provided is solely focused on erasing personal data.
- Anything removed from search results is not totally deleted:
Although it will be significantly less visible, something that is deleted from Google searches won't be entirely gone from the Internet. The content is still accessible through links on other websites or through other search engines.
- Most of the content complies with terms of service:
Though Google does have a policy that permits removing objectionable content from its search results, relatively few things really qualify for removal. Sexually explicit photos, contact information, and medical and financial information are a few examples that you can hide from Google search results.
Relationship Between SEO And Online Reputation Management
Word of mouth was the most effective way before search engines gained popularity. The best way of managing that was to improve the client experience.
However, because of the internet, even businesses with excellent customer service might experience difficulties. On social media, review websites, blogs, and forums, people may make unsubstantiated claims. Now-a-days c Consumers are finding it more difficult to distinguish between news sites and informal blogs which aren't subjected to the same level of scrutiny as news articles. Customers will therefore believe the top Google results regarding your company.
The Bottom Line
If allowed to happen naturally, the negative posts will outweigh the positives by a large margin. It is important to always be prepared with an online reputation management campaign to protect your business and online reputation.
